-AMD Brings the Power of AMD64 Technology to the Fastest Growing Sport
in America as the First Official Technology Partner of NASCAR-
SUNNYVALE, CA -- October 6, 2005 --AMD
(NYSE: AMD) today announced it will become the Official Technology
Partner of the National Association for Stock Car Auto Racing, Inc.
(NASCAR), the foremost sanctioning body of stock car racing in North
America. Through this unique relationship, AMD plans to play a critical
role in helping NASCAR improve competition on the race track and
enhance the safety of its participants.
"Technology is as critical to NASCAR as fuel, tires and communications.
AMD will help NASCAR to run faster, smarter and safer," said Gustavo
Arenas, corporate vice president, Pan-Americas Region, AMD. "AMD’s
position as the Official Technology Partner will help create a new
presence for AMD in one of the most powerful business-to-business
platforms in professional sports and increase AMD’s brand awareness
among the more than 75 million NASCAR fans. We are excited about
maximizing the power of the NASCAR brand with our customers and
partners."
AMD computer technology solutions are planned to be deployed
extensively throughout NASCAR, on and off the track, to help improve
such critical functions as timing and scoring, research and
development, wind tunnel testing, and crash simulation. AMD plans to
enhance NASCAR’s official timing and scoring systems through the use of
AMD64 processor-powered servers by creating mobile timing-and-scoring
command centers capable of processing more than a half million data
points per race. These mobile units will travel to each NASCAR NEXTEL
Cup, NASCAR Busch Series and NASCAR Craftsman Truck Series event.
"This watershed agreement opens an important new category to NASCAR,"
said George Pyne, chief operating officer, NASCAR. "With Sprint Nextel
as title sponsor of NASCAR’s premier series, and AMD as our Official
Technology Partner, we will benefit from extraordinary technology
companies helping lead us into the future. AMD, a global technology
leader in high-performance computing, will help our sport run smarter,
safer and more efficiently."
This new agreement is expected to have a major impact on the NASCAR
Research and Development Center in Concord, North Carolina, a state of
the art facility that focuses on improving safety, competition and
cost-saving strategies. AMD64 technology, the gold standard of 64-bit
computing, will help provide NASCAR better processing power for data
collection and analysis in studying crashes and performing wind tunnel
analysis.
Capturing the spirit of NASCAR, two AMD64 processor-powered,
NASCAR-branded PCs from ZT Group are now available in North American
retail stores including CompUSA. The NASCAR notebook computer is
powered by AMD Turion 64 mobile technology, combining AMD64
performance with true mobility. In addition, award-winning AMD Athlon
64 technology is available in a NASCAR-branded desktop PC.
AMD is committed to helping leaders in the sports and entertainment
industries break free from traditional technology barriers through the
use of innovative AMD64 solutions. In addition to NASCAR, AMD is a
technology partner of the Fédération Internationale de l’Automobile
(FIA), Scuderia Ferrari Formula One team, the Sauber Petronas Formula
One team, seven-time Tour de France Champion Lance Armstrong and the
Discovery Channel Pro Cycling Team, and Trek Bicycles. AMD is also
helping to change the digital media and entertainment field through
relationships with the industry’s leading organizations, such as
Industrial Light & Magic, DreamWorks Animation SKG, and the Austin
City Limits Music Festival and Austin City Limits music television
show. These collaborations have led to the introduction of a number of
innovative break-through products including the AMD-powered HP Special
Edition L2000 Notebook PC, the Acer Ferrari 4000 Notebook, and now ZT
Group’s Cisnet NASCAR computer systems. For more information about the
new NASCAR branded computer systems, visit: http://www.animink.com/cisnet/more_info.html
News Source: AMD Press Release
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