MARKHAM, Ontario, Oct 05, 2005 (BUSINESS WIRE) -- The newly announced Radeon X1800 family of products
from ATI Technologies Inc. (TSX:ATY)(NASDAQ:ATYT) is receiving with
widespread acclaim from game developers around the world, excited
about all the new opportunities and possibilities presented by this
new graphics card. Designed with game developers in mind, the
development of the Radeon X1800 focused on four key paradigms -
efficiency, flexibility and scalability, Shader Model 3.0 performance
and image quality improvements. Each of these attributes can be
immediately leveraged by game developers to deliver an enhanced
experience to the end user.
"We are excited about the potential of ATI's new Radeon X1800.
Our next generation game architecture, the BioWare Eclipse Engine,
makes extensive usage of the X1800's advanced feature set," said
Trent T. Oster, Director of Technology, Bioware Corp. "We are doing
some very exciting things on the graphics technology front and ATI is
right there with the hardware to support us."
"The new features of the Radeon X1800 XT - dynamic branching,
full HDR support with full screen AA - means that we don't need to
spend the time coding new paths to get the results we're striving for
in our games," said Cevat Yerli, President, Crytek. "Performance with
this board with this board has been more than satisfying and we have
just started to fully maximize its potential."
"The optimizations and efficiencies built in to the Radeon X1800
give us incredible freedom with the kinds of effects we can create,"
said Jorgen Tharaldsen, Product Director, Funcom. "With the ability
to create even longer shaders than in the past, the opportunity to
create an even more compelling experience for users and truly unleash
the power of the graphics processing unit (GPU) is astounding."
"The high performance together in conjunction with PS3.0 on the
Radeon X1800 has enabled Lionhead to realise our original vision for
Black and White 2 where every graphical asset in the game dynamically
morphed to reflect the player's personality at the frame rate we
wanted," said Tim Rance, Chief Technology Officer, Lionhead.
"In the development of Alan Wake we have focused on matching our
unique storyline with dynamic environments that have yet to be seen
in interactive gaming," said Markus Maki, Development Director,
Remedy. "The introduction of the Radeon X1800 family of cards means
that we can bring these visuals to life and fully realize our vision
as we intended, with incredibly rich and lush settings."
"Now that HDR and AA is feasible with the Radeon X1800, the added
realism in images and environments further pulls users into the game,
enabling much more immersive game play," said Ryan Elam, Technology
Director, Sigil. "By fostering the kind of development platform that
game developers can go to town with, ATI continues to show their
focus and dedication to this market."
"ATI recognizes the power of giving game developers the tools
they need to create breakthrough content for end users and by
delivering the Radeon X1800 we have far exceeded their expectations,"
said Neal Robison, Director, ISV Relations, ATI. "By looking at the
wish list for game developers for graphics hardware and incorporating
all these desires into this new product, ATI has focused on
delivering the strongest, most feature rich product on the market,
which will ultimately give end users unmatched gaming performance."
News Source: ATI Press Release
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